PopCap buys ZipZapPlay for Facebook expansion

PopCap Games has acquired ZipZapPlay, a social games company in San Francisco. The acquisition gives PopCap further inroads into the Facebook game space, which it is currently in third place behind Zynga and EA. ZipZapPlay created Baking Life and Happy Habitat -- yeah, we'd never heard of them either. The financial terms of PopCap's acquisition weren't revealed.

ZipZapPlay CEO Curt Bererton (pictured, being eaten by the dragon couch) and CCO Mathilde Pignol will stay on at the San Francisco studio of 17 employees. The company will retain its name and will report to PopCap's social games VP. PopCap expects to have "four or five" games total on Facebook by the end of this year, which includes the already-released Bejeweled Blitz, Zuma Blitz and ZZP's Baking Life.

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PopCap buys ZipZapPlay for Facebook expansion originally appeared on Joystiq on Fri, 29 Apr 2011 15:20:00 EST. Please see our terms for use of feeds.

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