Thursday, April 21, 2011

iPod touch is one-third of iPod, iOS sales to date

Apple has never broken out numbers for individual iPod models when it reports quarterly sales results, making it difficult to determine just how may iPod touches Apple has sold since the device's introduction in late 2007. However, the number was revealed this week after the complaint filed in Apple's lawsuit with Samsung was posted to PACER. According to the filing, Apple has sold "over 60 million" of the iOS-compatible devices in three and a half years.

To put some perspective on this number, we dug into Apple's quarterly reports since fiscal first quarter of 2008 to find out the total number of iPods sold since the iPod touch was first launched. (Apple's fiscal first quarter is October through December of the preceding year, so the first quarter of fiscal year 2008 is the first full quarter of iPod touch availability.) Including an estimated 10 million iPods for the most recent quarter, Apple has moved a total of about 188 million iPods since September 2007.

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