NBC Universal Study Shows That It's Hollywood's Own Damn Fault So Much Content Is 'Pirated'

All week people have been submitting variations on the news that a study commissioned by NBC Universal, and promoted by the MPAA, shows that 24% of web traffic involves "piracy." If you look through the actual methodology, done by research firm Envisional, there are all sorts of problems with it, including the fact that they seem to bootstrap these findings based on research done by others. Another problem is that the source Envisional used, the PublicBT tracker, does not include many of the legal BitTorrent uses, meaning that they may have significantly undercounted legal usage.

Of course, the MPAA is using this data to suggest that piracy is a big problem, and governments need to step in and help (of course). Yet... if you actually look at the data, as Rob Pegoraro at the Washington Post did, you get a very different picture. It really suggests that all that movie piracy is the industry's own damn fault for not making legitimate content available online. This is not news of course. One of the main reasons why people access unauthorized copies is because they can't get legitimate copies. The movie industry is so infatuated with "windows" that it doesn't seem to realize that restricting how people can access their movies only drives more and more people to unauthorized means.

Pegoraro compares the different stats in the report and notes that there's a very clear indication that when legal alternatives are available, the amount of unauthorized file sharing drops considerably. So if the MPAA's goal is to reduce file sharing, then the answer is to start offering legitimate services. Pegoraro even asked the director of the study about this, and the guy agreed:

I think the availability of legit content in the US may be one reason why infringing use is lower in the country than elsewhere worldwide: the US has Hulu, Netflix, Amazon VOD, Vudu, streaming content from the tv networks, etc. This level of availability just can't be found elsewhere. Further, the content in the greatest demand online is that which originates from the US -- television shows and films in particular -- which often take a while before they appear in other countries.

So, the real lesson of this study is that the large amount of unauthorized access in movies online is the MPAA and NBC Universal's own damn fault for failing to adapt and to offer legitimate services to the market when they want it. Thanks for sharing that information with the world...

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