Thursday, May 26, 2011

GameFly acquisition of Direct2Drive official

Today, game rental service GameFly confirmed last week's rumor that it will acquire the digital game retailer Direct2Drive from IGN. The acquisition of Direct2Drive will add more than 3,000 PC and Mac games to GameFly's existing library of console titles. While terms of the deal are not disclosed in the announcement, IGN will gain a minority equity stake in GameFly but have no direct role in its operations or governance.

"Only GameFly can offer a complete library of physical and digital games for the PC, Mac and consoles in one place." David Hodess, CEO of GameFly gloats. Although Direct2Drive currently offers a small handful of downloadable game rentals, no plans for including PC and Mac rentals through GameFly are discussed in the announcement; however, Joystiq confirmed with David Hodess that the option is being explored. "We know that consumers are interested in PC/Mac rentals and intend to investigate this opportunity thoroughly," Hodess told us. He also confirmed that Direct2Drive promotions like IGN membership discounts and the refer-a-friend program will continue after the acquisition is complete.

Continue reading GameFly acquisition of Direct2Drive official

JoystiqGameFly acquisition of Direct2Drive official originally appeared on Joystiq on Wed, 25 May 2011 13:45:00 EST. Please see our terms for use of feeds.

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