Apple and several other app developers are the target of a class action lawsuit filed late last week in the Northern District of California. The lawsuit alleges that some apps are collecting so much analytic information that users can be personally identified, while Apple remains complacent in allowing apps to collect the information despite a privacy policy that ostensibly forbids it.
The lawsuit was filed on behalf of Jonathan Lalo of Los Angeles, and singles out Apple, Pandora, The Weather Channel, Dictionary.com, and Backflip, makers of Paper Toss. These apps, among others, collect and transmit varying types of demographic data back to Apple and the app makers, and some developers also share the demographic information with various mobile ad networks. Most of this data is also attached to a particular iPhone or iPad's UDID—the unique device identification number.
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