Saturday, June 18, 2011

Sony Movies Pulled From Netflix Streams; Because Customers Just Love That Kind Of Thing

Apparently, Sony Pictures films have been pulled from Netflix. Netflix claims that it's a temporary issue due to a contract dispute between Sony and Starz (a Netflix partner from which it gets many of its streaming movies). Other reports, however, say that there's no contract dispute, but that Starz just pulled the plug on those films. Either way, this kind of thing is never a good idea, because it's treating consumers as pawns. One of the reasons why Netflix has been so damn successful all these years is its focus on making the customer experience top notch. Removing content like this is never a good idea. These companies have to realize that they're still fighting to convince people that these services are worth paying for and that jerking them around by removing content isn't going to convince the people who were on the fence.

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