Wednesday, March 9, 2011

Majesco: After Better Than Expected Earnings, Should We Go Long?

Brooks McFeely submits:

Majesco Entertainment (COOL) publishes video games for platforms such as Xbox 360 and Nintendo's (NTDOY.PK) Wii. It licenses content from developers and media companies that produce the likes of fitness guru Jillian Michaels and Alvin & the Chipmunks.

With that as a backdrop, COOL posted better-than-expected results and guidance in Tuesday's after-hours (see earnings results here and earnings transcript here), which leads us to ponder less how we got to the point where screaming trainers and squeaky rodents sell so well, and instead peg how we can catch COOL shares on the long side.

COOL has recorded an earnings-driven after-hours gain in 9 of the last 12 quarters tracked in our MT Pro database. 88.9% of the time (8 out of 9 times) the stock followed through in the same direction by the close of the next day's regular session compared to the extended hours "effective close". When it followed


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