Tuesday, March 15, 2011

HP And RIM Produce Similar Device... Don't Freak Out

ChurchHatesTucker points us to a recent story about how RIM's Playbook tablet device and interface looks incredibly similar to HP's TouchPad tablet device interface (using WebOS), but rather than get all freaked out about "copying," the two companies seem to handle this maturely, noting that it's just the nature of innovation. HP's initial response more or less suggests that RIM copied HP, but uses it as an opportunity to position itself as a leader in the space, rather than a follower:
From HP:

"It's a fast innovation cycle and a fast imitation cycle in this market, so we just know that we have the creative engine here to continue to build on what we have, and we'll keep innovating, we'll keep honing and those guys hopefully will continue to see the value in it and keep following us by about a year."

RIM (Blackberry) responds.

"Well, when you’re trying to optimize user experience that juggles multitasking, multiple apps open at once and on a small screen, you’re going to get people landing on similar kinds of designs."
Notice no legal threats. No claims of intellectual property violations. Some might claim this is a "non-story," but in an age when the default so often seems to break out the lawyers, cease-and-desists and threats (if not outright lawsuits), it's nice to see a response like this. In some ways it's more of a story, since it seems so rare.

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Patricia Velásquez Jennifer Morrison Adrianne Palicki Amanda Righetti Michelle Branch

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