EA's Battlefield 3 event was everything wonderful and terrible about gaming journalism. I waited in line, herded like a cow until I put on a name tag, was shown the open bar, and was handed a piece of meat on a stick to eat until the game was shown. The crush of crowd was fantastic; EA seemed to have underestimated the amount of people who would be interested in the game. At one point they separated those who were press and those who weren't; those without a press badge were asked to leave the main floor, and they had to be content with a lesser seat while still enjoying the free drinks.
"Ears plugs are not a bad idea," we were told before the trailer began. There is a reason they wanted those of us who wrote about games on the floor—the floor itself was part of the sound system, bashing the bottom of our feet with the rhythmic sound of gunshots and explosions. My ears began to ring instantly. The screen was large and the graphics were overwhelming. We learned nothing about the game.
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