Wednesday, July 6, 2011

Slacker Scores With AARP Deal: Where's Pandora?

Spencer Osborne submits:

It was only about a week ago that Internet radio provider Slacker announced a deal with AOL Music that would make Slacker the backbone of AOL's (AOL) service. AOL Music generates 3 million unique users per month, exposure that is worth noting. Now this week Slacker has worked out a deal with AARP to provide 18 music channels to the organizations 37 million members.

Pandora (P) recently went public and should be eager to work out these types of deals for added exposure. When looking at Pandora's demographics it is quite easy to note that the service carries less appeal to folks over 35. AARP, which allows members from age of 50 and up would be a key demographic that Pandora would seemingly want to tap into. Somehow, though, Slacker seems to be beating Pandora to the punch. This is the second time in a matter of weeks that Slacker


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